Kanye West and Adidas joined forces in 2013 to birth the Yeezy brand, which swiftly skyrocketed as one of the world's favorite sneaker lines.
In 2020, the once-harmonious partnership started hitting some sour notes. Kanye began openly criticizing Adidas for their management of the Yeezy brand.
The end of the Kanye West & Adidas partnership dealt a significant blow to both parties, leaving us all curious about how they'll bounce back from this. It's a waiting game now!