Dynamic Duo Formed in 2013:

Kanye West and Adidas joined forces in 2013 to birth the Yeezy brand, which swiftly skyrocketed as one of the world's favorite sneaker lines.

Initial Success:

The partnership started on a high note, benefiting both Kanye and Adidas immensely as Yeezy sales and popularity surged.

Trouble Brewing in 2020:

In 2020, the once-harmonious partnership started hitting some sour notes. Kanye began openly criticizing Adidas for their management of the Yeezy brand.

Design Disputes and Creative Control:

Kanye accused Adidas of swiping his designs and not allowing him enough creative freedom with the Yeezy brand.

Adidas's Defense:

Adidas vehemently denied these claims, but the public dispute strained the relationship between the two entities.

Official Split in 2023:

Fast forward to February 2023, and Kanye made it official - he terminated his partnership with Adidas.

A Painful Separation:

The end of the Kanye West & Adidas partnership dealt a significant blow to both parties, leaving us all curious about how they'll bounce back from this. It's a waiting game now!