The Frieze Los Angeles art fair, featuring over 95 galleries and running until March 3, attracted Hollywood celebrities like Rob Lowe, Jessica Biel, Will Ferrell, Michael Ovitz, and Owen Wilson. The V.I.P. opening day on Feb. 29 at Santa Monica Airport saw Hollywood power players and art elites perusing works from global galleries. With a new design and 20% fewer galleries, the event offered a more spacious environment.
Attendees included Will Ferrell, Owen Wilson, and Luke Wilson, along with prominent agents from Endeavor, CAA, and UTA. Ari Emanuel, CEO of Endeavor, showcased a friendly demeanor while exploring artworks. WME co-chairman Richard Weitz praised Frieze’s mystique and its draw for art enthusiasts. Notable guests also included Robert Downey Jr., Susan Downey, Leonardo DiCaprio, John C. Reilly, and more. The fair’s focus remained on art, with attendees appreciating historical and contemporary works. Sales were brisk, with Lehmann Maupin reporting 15 works sold, featuring six female artists.
Overall, the Frieze Los Angeles art fair, running until March 3 and hosting over 95 galleries, provided a platform for Hollywood celebrities and art enthusiasts to explore and acquire unique artworks from around the world. The V.I.P. opening day at Santa Monica Airport featured prominent figures such as Rob Lowe, Jessica Biel, Will Ferrell, Michael Ovitz, and Owen Wilson.
The event, now in its second year at Santa Monica Airport, adopted a new design and reduced the number of galleries by 20%, creating a more comfortable and spacious environment for attendees. Hollywood insiders like Will Ferrell, Owen Wilson, and Luke Wilson engaged in conversations with Michael Govan, the director and CEO of LACMA, showcasing the familial atmosphere of the fair.
Ari Emanuel, CEO of Endeavor, strolled around the fair, exuding an affable demeanor and actively participating in the art appreciation. Endeavor holds a majority stake in Frieze, which also organizes art fairs in London, Seoul, and New York.
WME co-chairman Richard Weitz, accompanied by jewelry designer Sheryl Lowe, highlighted the glamour and allure of Frieze Los Angeles, emphasizing its reputation for attracting influential figures from the art world and beyond. Despite the majority of artworks being sold before the event, the fair remains a captivating spectacle for both serious art collectors and curious onlookers.
The guest list featured renowned personalities such as Robert Downey Jr., Susan Downey, Leonardo DiCaprio, John C. Reilly, Jessica Biel, Tobey Maguire, and representatives from major talent agencies like CAA, Endeavor, and UTA. The fair provided a unique blend of historical and contemporary artworks, drawing praise from attendees for its vibrant and energetic atmosphere.
Throughout the day, attendees, including producer and writer Maria Bell, expressed excitement about the fair’s impact on the Los Angeles art community. Sales were robust, with galleries like Lehmann Maupin reporting the successful sale of 15 works, featuring prominent female artists.
Frieze Los Angeles continues to be a significant event, bringing together the worlds of Hollywood and art in a celebration of creativity, culture, and artistic expression. The collaborative atmosphere and positive energy generated by the fair contribute to its growing reputation as a must-attend event in the global art calendar.
